Case Study

Honest Crust - Helping the pizza business to maximise growth potential

At MWA, we specialise in supporting clients from the food and beverage sector, offering an advisory service alongside our other accounting functions to provide specialist knowledge to help companies grow their business.

Honest Crust Sourdough Pizza Ltd, a multi-site pizza operator with a long history of success in the Greater Manchester area, is one such client. MWA has worked with Honest Crust for several years and has delivered a transformative impact, through a combination of reliable service, expert guidance and proven industry expertise.

In this case study, we explain how we have helped Honest Crust to maximise its growth potential, even despite the challenges posed by the COVID-19 pandemic.

The background

The UK’s food and beverage sector has traditionally been one of its most dynamic and successful, offering considerable growth opportunities for businesses. However, the pandemic has created significant volatility within the industry, requiring companies to adopt a flexible and agile approach to accounting in order to respond effectively to the changing circumstances.

At MWA, we have worked closely with businesses in this sector during the pandemic to identify opportunities to keep their operations stable during periods of lockdown, while also planning for the future.

All of the food and beverage clients we have worked with during the pandemic have responded exceptionally to what have been really challenging times, and we have provided a flexible and supportive service during this period.

The challenge

Honest Crust is a name synonymous in the Greater Manchester Area with exceptional pizza sold at their fixed homes at Altrincham’s Market House, Mackie Mayor in Manchester City Centre and Macclesfield’s PictureDome, alongside their event catering offering.

When looking for an accountant they were keen to work with a practice that had specialist industry knowledge across the entire food and beverage sector, from restaurants to event caterers, that would be able to provide an advisory service and an opportunity to benefit from a shared network of learning.

How MWA helped

We were able to work with Richard and his team and find opportunities to increase profitability, cut costs and restructure the various enterprises sitting under the Honest Crust brand.

The MWA team also played a crucial role in the way Honest Crust navigated the COVID-19 crisis, providing clear and concise guidance on the following:

  • Keeping the company updated on furlough schemes and other financial support packages, and providing the necessary advice to allow Honest Crust to benefit
  • Providing break-even modelling to enable the business to make decisions to keep things steady, in spite of the many challenges posed during lockdown and the subsequent months
  • Helping the firm to maximise profit as it has adjusted to new ways of working, with its takeaway and regular business both benefiting
  • By working with MWA, this exceptional business with a fantastic product has benefitted from a renewed drive and focus, and as a result of the changes they have increased profits dramatically year on year.

Testimonial - from Richard Carver, Director at Honest Crust

MWA Accounting has played a transformative role in the growth of our business in recent years. They have enabled us to understand the numbers in a simple and effective way that, in turn, gives us the confidence to make the decisions we need to make to progress.

As an independent business it’s vital that we can trust the people we work with and MWA has never let us down. They have plenty of experience working with businesses in our sector and are well placed to provide knowledgeable and clear insight into our finances.

Find out more

To learn more about how MWA can help businesses in the food and beverage sector to implement the most effective accounting solutions for today’s challenges, simply get in touch. Call us on 0161 826 5259, send us an email at, or fill in our online contact form.